Jonathan Harris, Founder of JH Sports Plus, joins Rob Cressy to talk about solutions to making the fan feel loved. How can teams and brands use technology, data, and knowledge to make that relationship with the fan last longer? Who is in charge of making the fan feel loved (the marketing department, the technology department)? What can we learn from how the amusement park industry personalizes your experience? What can teams and brands do to make fans feel loved other than giving discounts?